What are Android Instant Apps and their Benefits?

Instant Apps for Android is a rather creative way in which Google is trying to aid businesses to achieve the success they expect from their apps. Instant apps are the next step in the evolution of mobile app sharing and discovery. So let's have a look at what instant apps are.

What are instant apps?

In simple words, Android Instant Apps are those that can be discovered and accessed by users easily without downloading or installing it.

This will be best explained by the following example.

"Suppose you hire an android app development company to create a gaming app that consists of various missions. In order to hook new users, they will first have to install the app (which is often a big hindrance in an app's success) and then play various missions.

However, with instant apps, you will be able to make a few missions of the games available without the users needing to install the whole app, with just a simple link. Once they enjoy a few missions, they can then move forward to downloading the app later after their interest in the game arises."



In Android instant apps, your app is divided into various modules that can individually be accessed by anyone with the link of the module without installing the app. This module can be anything based on your app's functionality. For instance, in the above example, each mission of the game would be a module that can be shared. The link can either be shared by someone or made available on search engines to be accessed.

What are the Benefits of Instant Apps?

There are a number of benefits of Instant Apps for app owners. Some of these include:

1. Easy to reach new audience

As mentioned earlier, instant apps can be accessed by anyone with a simple link without installing it. This makes it easy for new audience to use it and get an idea of it without wasting a lot of time finding it on Play Store and downloading it for use without knowing about it first. Once users get an idea about the functionalities of an app, they are more likely to install the whole app.

2. eCommerce Apps can make Checkout a lot Easier

eCommerce Instant Apps can make the checkout process a lot easier with a module. Developers can build an instant eCommerce app module, for product categories, in which users will be already logged in as guests. This will allow them to shop and purchase the item without a lot of hassle of entering personal information. This will be similar to the guest checkout option in the website. After enjoying a seamless shopping experience on your instant app, users will be compelled to download the app.

3. Easy to Share with Prospective Users

It is said that your customers are your best promoters. With instant apps this becomes quite literal. With the ability to easily share and provide access to other people, users who liked the app can forward its link to other like minded people who would also enjoy it. This way, your existing users and new users who find the app to be interesting will become the promoters of your app which in turn would increase your audience even more.

4. Easily conduct a Comprehensive Market Research

If you're unsure about how your app should run and what kind of functionalities would users prefer having in it, instant apps are a great way to help you. You can start with developing modules of your app to be launched as instant apps. Once done, you can then share and distribute the links of these modules, make changes and test creative functionalities to see which have a more positive response. After finalizing the app's features, you can launch it while also keeping the instant apps available for others.


A good thing about instant apps is that you wouldn't have to make changes to your existing app to make an instant app. This makes it easy for you to explore a new opportunity with absolutely no risks involved. Instant apps are definitely a great addition to the android app development world. So far these are only available for android devices.


Have an amazing app idea? Want to see it as an instant app? Get in touch with us today to hire android app developers and see your app in action!