Benefits of an Android App for your Business

It is needless to say that a mobile strategy is crucial for all businesses today. with the help of a mobile app, any business can dominate a large segment of a market and also create an entirely new revenue stream. However, it is often difficult to choose a platform to go with while launching your mobile app. Although, it is always best to launch on all possible platforms, sometimes compromises have to be made.

Let's have a look at how an Android App will be beneficial if you choose to go with it for your mobile app.

Benefits of an Android App for your Business

1. Larger Market


Of the major mobile platforms that dominate the market, Android is still the undefeated king. If your app benefits by the numbers, Android apps are the way to go. A majority of the devices make use of the Android operating system all over the world. According to studies, in 2015, over 80% of the devices were running on Android. this clearly puts you to a very big advantage.

2. Android Apps have broader device compatibility


Another reason why Android apps expose you to a larger market is because of the fact that it is easy to make an Android app that is compatible with a variety of its versions. This is difficult to achieve in iOS. So when you hire an Android App Developer, he/she can make sure that your app reaches out to a maximum number of users. The same is often not guaranteed in iOS.

3. Cost effective


Since cost is a really big factor in any business, Android gives you another upper hand here. If you go out and search for them, it is a lot more cheaper to hire dedicated android app developers than their iOS counterparts. This is because since the market share for Android is much larger, there is an abundance of android developers available. Android developers are also said to be a lot more skilled in general due to the ease of the programming languages used.

4. Android Apps are more easily discoverable on Google Play Store


Google Play Store has a more robust search function. This means that whenever a user types something into the search bar, Play Store matches the keywords to all textual data present on an app's page. This way, a user could randomly type a particular function of the app and could find the app on play store. However, the same is not applicable for Apple's App Store. App store only matches the search words with the keywords provided by the developer. Developers may not always be able to anticipate the search query their prospective users may be typing. This could lead to a loss of very significant users. However, the developers of Android Apps do not have to face a similar situation. 

So these were the top 4 benefits of Android Apps for your business. Sure it cannot be argued whether iOS is better than Android or not because, both have their own benefits. This is why a thorough research is always recommended when choosing a single platform for launch. This, however, is only in case you don't have the budget to launch your app on all major platforms.

So no matter if you're running a small business, large business or a simple online business, an Android App can most definitely benefit you.