Apps for Sales and Marketing Strategies
Shopify is one of the best eCommerce platforms that many eCommerce development companies recommend. It’s affordable and easy to use and is much more than an average storefront. Shopify features fully-secure checkouts that allow retailers to start taking payments instantly, while Shopify Shipping takes away the excessive work required for order fulfillment by managing the whole process for you. Shopify can even handle your marketing by automating emails and creating targeted social campaigns.
Shopify primarily aims at making it as simple as possible to start and grow an e-commerce business. By far it has been doing a really good job. It’s great for those looking to create an online store or move an existing store to a more user-friendly and comprehensive platform.
While the basic version of Shopify includes everything you need to get a store up and running, you can equip your store with a number of its apps that are available to get even more out of it.
Given below are 5 Amazing Shopify apps to help you boost sales and increase customer satisfaction.
1. Custom Audience Sync with Facebook:
This Shopify app by Audience Push is an essential app for all Shopify store owners who utilize Facebook advertising. After connecting your store to your Facebook, this app will automatically update your Facebook Custom Audience list with details of each new customer to your store.
Every time there is a phone number or email entered into the checkout, a sale or a customer registration, the contact details are instantly pushed to a Custom Audience list created on Facebook. This helps you focus on a more targeted group of users to boost your sales. Given the fact that almost everyone in the world now uses Facebook, this is an app your eCommerce developers shouldn't skip.
2. Exit Offers
The Exit Offers app is highly recommended by eCommerce Development companies help boost sales by helping you save customers that are about to abandon a purchase. Visitors who add items to their cart but then try to leave without completing their purchase are shown an offer designed to entice them to buy the product. The offer can be defined by the admin.
Another great feature of this is that you can split test offers right from within the app to help you figure out which type of offer performs the best for you. This app can easily help you increase your sales by 20% by targeting price sensitive customers. It also significantly decreases your cart abandonment rates which are a serious concern.
3. Product Upsell
The product upsell app is actually a pretty impressive one that can have a direct impact on increasing sales. What it does is that based on the products in a user's shopping cart, it automatically recommends them related products that best go with it or sometimes are even important for it at the point of checkout.
For example, if a user buys a Laptop, this app will give a suggestion of buying a laptop case along, in case of a camera, it would suggest a memory card and so on. Users often don’t realize their requirement of another product that is often used with the one they wish to purchase unless reminded or suggested about. Hence, it might be rather essential to have your store equipped with this feature.
4. Quantity Breaks:
The quantity breaks app will allow you to create different pricing tiers based on the quantity of a product a user buys. It also has the flexibility of creating these different pricing tiers on products that fall in a particular group.
For instance, if a customer plans to buy a product in bulk, then you can set it up in a way to offer the customer a 10% discount on the purchase of 10 of the same products, a 15% discount on the purchase of 15 and so on. Setting it up for products within a specific group works similarly. This app could be immensely beneficial especially for those stores who mostly have orders placed in bulk.
5. Points, VIP, Referral Programs
No shopper would ever deny extra points or would skip a reward. BigCommerce reports that discount offers influence the decision to purchase for nearly 71 percent of shoppers. Hence, you should definitely consider providing offers and deals to your customers and this Shopify App by Sweet tooth does exactly that.
Sweet Tooth Loyalty Points app lets you reward your customers in over ten different ways. You can create a reward program to give shoppers incentives for making a purchase, referring a friend, creating an account, following you on social media, and a lot more. This could help you give a really good leverage over your competitors.
Although there are plenty of apps available to integrate with the Shopify platform, these are a few of the major ones that eCommerce developers especially recommend to boost your sales. Especially if you are just starting out, these can help you achieve your eCommerce dream. These apps can take a tremendous load off of you by automating a majority of your sales and marketing strategies and aid you in growing your business.
0 comments:
Post a Comment