Why Banner Sliders are not Bad as people make them look?
Nowadays there is a ton of arguments surrounding the fact that Banner Sliders or Rotators are not as good for websites as they used to be. However, you still see a lot of big brands and company websites that make use of this feature for their websites and doing really great with it.
The fact is, sliding banners, if used correctly, are actually great tools for your website that can help you enhance your user experience and navigation. It has a lot of potential to show quick results and they do. However, a lot of people still don't feel convinced about this.
Given below are the top 5 misconceptions of Banner Sliders that people commonly have.
1. Banner Blindness
This is when your banners often look like advertisements and are hence ignored by users. This is true in cases where your banners use low quality graphics and an ad kind of design. In this case, not just sliders but even simple hero images are ignored. If you carefully curate your design and make it to the point, there is absolutely no chance that your banners will be ignored. Simple, elegant and to the point designs work the best.
2. Divide User Attention
User attention is divided when the designs of the banners include a lot of information and content that cannot be read and perceived in a matter of few seconds. Again, your banner design is at fault here. If your design is simple and to the point, users will easily understand the topic of prime focus of that banner and be ready to look at the next one.
This misconception also arises due to the fact that humans do not respond well to quick movements. This is where banner slider animations come in. If you choose a great banner slider add on, you can select a nice animation that seamlessly transitions one banner to another.
3. They Take Away User Control
When creating banners, experienced web developers make sure that this is not the case. Banner carousels usually have navigational arrows that allow users to manually switch back and forth different banners. Good Banner Carousel Extensions always have this option for users. This in fact gives them all the control over these banners.
4. They Reduce Visibility
There is absolutely no way sliders reduce visibility. In fact, they do the exact opposite. Rotating banners are such a great way to increase the visibility of important information on your website. You can also provide links to these banners that direct the users to exactly what is displayed on them. Since there will be quite a few of these, you can display multiple information in the different banners and include specific links for each. This also enhance user navigation.
5. They Take Up Space
Even though this is true, it is not a negative feature. Well designed rotating banners do take up space, but in fact they also give a quick view of the website's content to the users. Apart from helping you establish relevancy of your website among the users, it also helps you direct them where you want them to be. So all that space is probably a great part of your website.
Banner Carousels are absolutely not a problem. They are simply shown in the wrong light. World renowned brands like Puma, Coca Cola, Adidas etc. are regular users of banner sliders. Sure they wouldn't be doing so if it delivered such a bad user experience now, would they? So have no worries, and go and get a Banner Carousel Add On today for your website.
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