Part 2 - Apps for enhancing User Experience
Previously it was briefly covered why Shopify is one of the best eCommerce platforms and how it has a plethora of apps to add more value to your store. The 5 apps we spoke about in the previous article were primarily beneficial for your stores sales and marketing strategies. Apart from innovative sales techniques, another aspect of your customer journey from first contact to conversion that is very crucial is User Experience.
The reason why User Experience is of utmost importance is because it is the first step of the customer's journey. The facts state it in a very simple way, if the prospect doesn't enjoy their experience in your store, it is highly unlikely they will buy from you.
Luckily, Shopify has a number of different apps to enhance your user experience. Here is a list of the top 5 Shopify apps that are recommended by professional eCommerce developers:
1. Persistent Cart:
The persistent cart is rather a crucial addition to your eCommerce store. The function of this is that it saves the shopping cart of a user in the same state that it was in when left earlier. Often users shop on multiple devices and also during different times which might empty their cart when they close their tabs. This puts the users in a difficult situation and hence ultimately abandoning the website.
With persistent cart, once added in the cart, the items stay there until they are removed by the user themselves. When the user logs out, the cart is emptied. However, this feature can be turned off if required allowing the cart to empty out only when the user wants so.
2. Tidio Live Chat:
When shopping in a physical store, there is always a salesperson along to clear any doubts you have about any product. This is equally important when shopping online and this is what Tidio Live Chat offers.
With a live chat option, your potential customers can get in touch with you at any point of time. When you're online, you will get an alert whenever a query is raised and you can immediately chat with the user. When offline, a contact form will still be available for them to send in their queries. It is also mobile friendly and provides multi language support.
3. SocialShopWave:
Social Media is an important tool for both the users and businesses. Social media not only makes it easier for them to access your site but also lets them become a part of your online community which imbibes a sense of trust in them about your brand.
SocialShopWave allows you to enhance your user experience through social media remarkably. It allows your users to sign up for your websites using any social media platform they are comfortable with, lets them easily share your products on their pages and even send automated emails personalized based on what they bought or added to their wish list.
4. Yotpo:
When shopping online, the whole process is based on trust and hence it’s important for users to be able to establish that over your store. Yotpo helps you establish that trust through user reviews.
Yotpo allows users to give and see authentic product reviews from other customers and easily distribute those reviews on different social media platforms. As per researches by top eCommerce Development Companies, these not only help in establishing trust but also aid a lot in SEO through user content.
5. McAfee Secure:
Another aspect of trust that users need before being completely confident of purchasing from your store is how secure your site is. Especially in recent times with growing malware attacks, users need to be sure that sharing data and transactions can be carried out safely.
McAfee Secure is a pretty huge name in the market that people and eCommerce developers are aware of and trust. With a McAfee Secure Trustmark, users are ensured that your site has taken necessary precautions for securing the website and that they can confidently shop on it.
Conclusion
So that was the list of our top 5 Shopify apps that can enhance your store's user experience quite significantly. As mentioned earlier, user experience is the first step of a user's journey towards becoming a customer and your prime aim should be to make a digital experience delightful. These apps can definitely aid you in that process.
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