E-commerce Trends

E-commerce Trends 2017 for uplifting your online sales 

E-commerce has always been fascinating for customers with their upcoming trends whereas challenging for business owners to stay on the par with the customer’s experience. The year of 2016, had great online statistics, where the facts of E-commerce conversions can be visualized. As per the Internet Facts of 2016, though more than 1 billion people preferred online shopping than visiting brick & mortar store, there was around 51% of US Online buyers who had their cart abandonment due to slow loading websites & 97 % of Mobile users has abandoned their buying in comparison to the desktop users.

The online retail sales increased as per the Google statistics in the early weeks of November before the special holiday season of Black Friday & Cyber Monday, having 88 percent of US buyers & 44 percent of Canadian shoppers who preferred shopping for the month of November in comparison to the online holiday season. This is the awakening of a new season of shopping as “Cyber-November” which is the blend of Black Friday & Cyber Monday.

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Limelight over the trends of E-commerce have been put by E-commerce Experts, which are likely to happen in the year of 2017:

1)      Emerging Mobile Commerce- According to the recent mobile shopping statistics, there is a worldwide increase of 52.7% of mobile users than the desktop users. Around 10 billion mobile connected devices are in action, from which 125 million US buyers have smart phones. The mobile has been the reason of retail sales with the increase of $1 Trillion for the year of 2015-16. Anyhow, while shopping when the online mobile sessions are taking more than 10 seconds for loading the website page, it is resulting in 50% of cart abandonment. The required action to be taken under this is to make your websites- as mobile responsive & having user-friendly interface which can fit the each & every screen resolution one user can opt for.

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2)      Artificial Intelligence and Chatbots: The online shopping experience is getting personalized with the use of Artificial Intelligence, which is coming forward with their virtual buying assistants. “Chatbots” is the next face of interactive online browsing & shopping for the customers, where we have automated chatting agents, opening the new sales channels for E-commerce. We have the famous Amazon is practicing this combination of Artificial Intelligence & technology of Chatbot for their e-commerce in collaboration with”Alexa”. The Big Data is analyzed giving the trendy styles of marketing, so that online marketers can enhance their overall profits with 60% business margins & having the lesser markdowns or offered discounts. For your Artificial Intelligence related queries, Artificial Intelligence Development Services & Artificial Intelligence Solutions, get in touch with Matrid Technologies, for enhancing your customer intelligence (+1-855-370-5507).

3)      Content Marketing: The average rates of conversion are estimated to be 2.9 % of the sites with content strategy than for the sites without it. When we have the interconnection of our business articles & blogs with the onsite content of others, it not only enhances the value of our web pages but also allure new traffic for the site. The customer base can be expanded with the open exchanges of content & even the guest postings on other sites. Data Aggregators are implied like the call to action, product links, URLs, price comparisons & descriptions, etc which are responsible for better conversions. For building your content marketing strategy, you can freely connect with Matrid Technologies, & re purpose the creative content for getting better conversions (+1-855-370-5507).

4)      Wearables Technology: At par with the era of Mobile commerce, our e-commerce is evolving now with the technology of wearables like Google Glass, Apple iWatch, where now the new devices will be crafted & connected for easy payments. For an instance, MasterCard in collaboration with BMO, have implemented the technology of biometrics for the launching the “Selfie Pay” to enable the cashless transactions for customers.

5)      Free shipping & same day delivery: You read it right. There is visible 29% increase in online sales, for same day delivery & whereas Free shipping is preferred by 58% of online shoppers who are happy to add more products to their cart in order to avail the benefit of free shipping.

Keeping in consideration this fact, one of the leading e-commerce companies, Amazon has offered the free same day delivery to major cities in US & Canada, for the purchase of over $35. Ikea has also stepped ahead for serving new markets by opening their new drop-off points in Canada. For configuring the best of the shipment options for your store, freely communicate with Matrid Technologies, in order to combat the upcoming challenges for delivery & logistics (+1-855-370-5507).


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