Why Digital Experience Design Matters?

With booming technology, things are getting complex. So how to keep customers engaged? Digital experience design is a key to make them feel affirmative about your brand. Here’s how digital experience design matters:

Why?

Topping the list, today’s website designs have become complex than ever which at times leave the customers frustrated and disgusted. New features, advanced technology have made the process intricate. Simplicity is best and digital experience design is about that only.

Let me walk you through the aspects of digital experience design:

Good design is not about ornamentation but problem solver

Design must be that has the capability to solve people’s problems rather than just focusing on the design part. Designers are creative problem solvers if a simplest solution is provided to the complex problems. Or we can say that the problem and its solution must be inversely related. Your design is impressive but if people visiting your app or site find themselves stuck instead of getting for what they came, it’s useless. To connect with customers or employees effectively, designers must learn the tactics of putting creativity in their design but not at the cost of simplicity. Simple things are more elegant indeed.

Be empathetic

Well, don’t take sympathy and empathy as similar terms. Few years down the line, FORD Company asked its engineers to live the life of pregnant ladies to experience the symptoms and understand what ladies feel while driving. A simulator, Empathy Belly was provided to wear. Now this is something quite admiring…

What I want to say is being empathetic with the customers is a good idea to know what they want. Empathy is needed everywhere. 

The Gist

In order to gain attention, trust and loyalty, be someone who knows the emotions and thoughts of the potential customers. And digital experience design is something that can be a strategy of your brand to achieve this.