6 Valid Reasons to Consider Migrating Your eCommerce Platform

6 Valid Reasons to Consider Migrating Your eCommerce Platform

Is your eCommerce Platform Migration worth Risk Taking. Your all SEO, your current business, footfall; all depend upon your current eCommerce Platform, still a time comes when eCommerce Platform looks like eminent. You find every valid reason to shift to a new platform but still get worried if you should take the plunge or not.

Let us weigh the advantages of a Platform Migration which would give you the required courage to take risk.

Why would anyone go about the whole process? 

Following are the 6 Most Important Reasons when it is the time to do plan a Platform Migration:

1. Your existing platform does not offer an Easy and Optimized Mobile Experience:  With nearly 40% of ecommerce transactions happening through mobiles, retailer simply cannot afford to overlook this. For late adopters, it is a great way to expand their horizons. If you existing platform is not providing an easy option to upgrade to responsive; if they are asking for a price, re-skinning and you already are not easily getting other options in the admin, then, probably you are with a wrong eCommerce platform. Do start checking your eCommerce cart options and it is for sure the time and worth taking the risk for eCommerce Platform Migration

2. Not having built-in Marketing Initiatives: Ideally, it is crucial to have efficient marketing tools such as landing page builder, URL Rewrite, in-built CMS/blog, built in SEO capabilities etc. integrated with your store to draw in new customers and engage existing ones. Platforms that fail to provide these solutions slow down your success which is why they should be upgraded.

3. Does not adapt to modern Merchandising Techniques: With increased competition, merchandising is advancing rapidly. All retailers are continually striving to provide customers a better shopping experience. In such a market, it is crucial that your platform is able to keep you up with modern techniques to improve your shopping experience. 

You may take it exaggerated but Effective Merchandising is an Art and Science. You cannot put your eCommerce Inventory Ingenuity to optimum use unless you your eCommerce platform provides complete tools to manage it. Magento Inventory Management and Stock Management is superb.

4. Not Enough Speedy: 40% of customers abandon websites if it takes more than 3 seconds to load. Also, sites going down on busy sales days is a tragic nightmare. Only the platforms that can perfectly align with your store requirements can keep you away from these nightmares.

5. Improved Business Agility: Just user experience is not enough to keep your store succeeding. An efficient and well integrated backend system too is equally important to boost your business. Even if you may be getting away with it now, in the long run, a poor backend business system drastically hurts your chances of success.

6. Does not provide an Advanced and Speedy Search
Search is an Event which gets 40% hits of the overall website. Users prefer to use Search capabilities instead of using the Category Tree. If your platform does not provide effective and fast search capabilities, then, it is surely a time start scooting for better eCommerce Platforms and smart eCommerce Developers.

If you are on an Open Source platform, then we highly recommend to use Elasticsearch. See here the benefits of shifting your search component to Elasticsearch. Whether you are on Magento, nopCommerce, AspDotNetStorefront or any of the open source platforms in DotNet or PHP or Ruby on Rails; you can use Elasticsearch for your search. Read here:
Is Elasticsearch the Next Best thing for your Online Venture? 

Once you absorb the significance of these crucial points and decide to migrate your ecommerce platforms, the time to define the roadmap of the whole process arrives. These things kept in mind, will make everything immensely easy for you and your development partner.